There are 3 ways to get started with inbound sponsorships.
You do not need all three at once.
But the more you set up, the more surface area you create for inbound brand deals.
1: Make Yourself Findable
This is the simplest thing you can do right now.
Set it up once and leave it running.
Add a small "Advertise with us" line at the bottom of every issue
Include one line on who reads your newsletter (your audience profile)
Link to a contact email or a short intake form (works as a CTA)
On your website:
Add an advertising page with your key stats, audience profile, and ad formats
Include a contact email or form (works as a CTA)
Add your advertising contact email to your bio
Pin a post with basic audience data and ad info
Brands actively scout social media for media partners, this makes it easy for them to find you
Action step: Create one dedicated advertising email (e.g., [email protected]) and put it everywhere today.
2: List on Sponsorship Marketplaces
Brands use these platforms to actively scout media partners.
Create your account and add all your media properties (newsletter, YouTube, LinkedIn, etc.)
List your pricing, ad formats, and key metrics
Sponsors can browse and reach out directly
Or, You can also apply to sponsor campaigns
Set up your profile with your media properties
List your pricing, ad formats, and key metrics
Your profile goes through a review process
Once approved, you’re all set for new sponsor conversations
Action step: Sign up on both platforms this week.
Treat your profile like a pitch deck: add real numbers, a clear audience description, and your placement options.
3: Work With an Agency
You do not have to do any of this yourself.
Agencies represent creators and handle sponsor sourcing, outreach, and deal-making on your behalf.
This is the right path if:
You want deals coming in without the outreach grind
You are at a size where a revenue share makes sense
You want access to brand relationships you do not have yet
The 3 ways at a Glance
Path | What It Is | Best For |
|---|---|---|
1 | Advertising link + contact email on newsletter, website, socials | Everyone, do this first |
2 | List on Passionfroot and Paved | Growing newsletters ready for inbound |
3 | Work with an agency | Creators who want deals without the grind |
Bottom Line
You do not need a huge list or a polished media kit to get started.
You just need to be findable.